Should you even try to sell your home this time of year? Traditional wisdom says homes sell for more during spring and early summer, with sales continuing strong through the first part of fall, then they sharply decline. Warmer months are more popular both for buying and selling, but that doesn’t mean it’s impossible to get your asking price after Labor Day.
Benefits of Holiday Listing
Listing later in the year can be a good idea for these reasons:
Reduced inventory – You have less competition since most sellers are waiting until after the first of the year to list. Most buyers search online, and if your home is one of the few that meet their search criteria, you get more traffic and more offers.
Serious buyers – The holidays are busy. Buyers only take time away from decorating, shopping, and family if they’re extremely motivated to find somewhere to live. Maybe they’ve been looking for a while and they’re getting frustrated with their current situation, or perhaps a job change is forcing them to relocate quickly.
Curb appeal – Most homes look even more inviting during the holidays than they do the rest of the year. Use holiday decorations to enhance your home’s appeal.
Winter Selling Tips
If you feel compelled to list your home during the holidays, make it as appealing as possible. It’s extremely important to hire the right real estate professional. You don’t want someone who will be too busy with their own holiday activities to market your home or respond to inquiries.
Use holiday decorations to show how warm and inviting your home can be, but choose carefully. Avoid religious themes to keep from alienating buyers who have their own beliefs and traditions. Use simple touches of light and holiday greenery rather than elaborate displays.
Prioritize curb appeal. Don’t try to hide your home’s flaws with lights or piles of gifts. Trees and shrubs that have lost their leaves show even more of your home’s exterior. Make sure your yard looks its winter best and touch up paint on your home’s exterior. Pressure wash brick, siding, and privacy fences so everything sparkles in the winter sunlight.
Showcase your home with first-rate photos. Most buyers will see your home online first. Hire a professional and give buyers a clear picture of everything that’s great about your home. Include a picture of what your exterior looks like in the spring, so buyers know what kind of yard they can expect.
Re/Max professionals know what it takes to sell your home during the holidays. Contact one of our agents to find out more.